KENT & CURWEN, CERRUTI 1881: "Inbound and Outbound Inventory"
Business Group Unified Management and Operations
Apparel / UK / Italy
In April 2023, the British men's fashion brand KENT & CURWEN and the high-end fashion brand CERRUTI 1881 were acquired by Biemlfdlkk International,stablished in 2003 and listed on the Shenzhen Stock Exchange in December 2016, regarded by the capital market as the first stock in China's golf apparel industry, to further promote the group's brand diversification, internationalization, and high-end positioning.
KENT & CURWEN, a sports fashion brand that originated in the UK, was established in London in 1926. With almost a century's history, it often uses the three lions, roses, and armory insignia as common design elements and symbols. At present, it owns 53 stores in China.
CERRUTI 1881, a global luxury brand that originated in Italy, was first founded in 1881 by Nino Cerruti, known as the "Father of Italian Fashion", specializing in men's business suits, casual wear, perfumes and accessories. Currently, it has 46 stores in China.
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Cooperation Background
Regentsoft has maintained a long-standing good relationship with the luxury group Biemlfdlkk, which focuses on golf.
Previously, Regentsoft has helped Biemlfdlkk in establishing the management system that caters to the fundamental operations of the group: Integrating all channels online and offline, enhancing delivery efficiency through automated distribution, improving stock turnover rate through meticulous logistic control, and improving consumers' shopping experience by perfecting the membership system.
Entering 2023, which happens to be the 20th anniversary of Biemlfdlkk, it plans to make strides towards a global luxury group. In April this year, Biemlfdlkk acquired the traditional British menswear brand KENT & CURWEN and the high-end fashion brand CERRUTI 1881, further promoting the group's brand diversification, internationalization, and upscale arrangement.
Upon completing the acquisitions, Biemlfdlkk urgently needs to switch the old and new systems for these two international brands within a month, and manage and operate the brands’ “in-out-stored-sold” business uniformly within the group. Against this background, Biemlfdlkk is once again teaming up with its long-term cooperative digital supplier, Regentsoft, to handle the rapid adaptation and launch.
Business Challenges
As the international brands "KENT&CURWEN" and "CERRUTI 1881" previously used overseas systems, their IT systems were weak, and many business data were still recorded manually.
The original systems of "CERRUTI 1881" and "KENT&CURWEN" were about to expire, so there is an urgent need to complete the launch of the new system within a month to cope with the upcoming Golden Week holiday. Time is of the essence.
Solution
For these two brands, Regentsoft has newly built the NebulaRetail retail platform, integrated the digitalization of the entire retail chain, and smoothed the entire process from procurement, supplier management, inventory management, store management to data analysis. This achieves unified information management of multiple brands within the group, supports the rapid launch of new businesses, and helps the company reduce costs and increase efficiency.
Precise Procurement
Supports full process tracking of procurement operations, real-time synchronization and recording of procurement data, standardized management of suppliers, and enhances procurement efficiency.
Inventory Management
Support regional management personnel to centrally handle store shipments, replenishments, transfers, and other needs to ensure the accuracy of inventory data.
Store Efficiency Improvement
Supports a series of business scenarios such as offline store billing, cashier, returns and exchanges, inventory checking, and ending inventory to improve store sales efficiency.
Data Effects
Thanks to the joint efforts of both parties, the project has successfully gone live prior to the Golden Week in October.
